Joy Ride – How people will spend their time in Autonomous Cars
Posted on August 4, 2016
There is a lot of excitement about autonomous vehicles, or what is sometimes called ADAS. Many tout how much safer the roads will be, while others are thrilled by how the mobility challenges will seemingly go away when the car driving itself shows up to pick them up and drop them off at the right time at the right venue.
But if the people are not driving, what will they be doing? We wanted to get a feel of what that autonomous future will look like. We ran a survey on Twitter for several day and the response was great. We want to share the results with everyone!
First a little bit of of background:
Britons are more excited about autonomous cars than most
We ran the campaign in Germany, UK, France, Spain, Italy, United States, United Arab Emirates and Saudi Arabia
Overall, the survey reached > 15k twitter users which we think is a great ROI. We will write a post about running surveys and ads on twitter economically on the future.
Both men and women engaged equally in the survey
While the survey reached more men, roughly twice as many women, the engagement rate by gender was quite close.
We presented users with the following choices: Follow News/Media, Interact on Social Media, Get some work done or Read a book. Take a moment and guess how each of these activities would rank for you, and what do you think most people will choose?
603 people responded to the survey directly. We had 2 responses come in as a ‘reply’. One of them was “sleep” and the other one was , ahem, take a wild guess.
No more news please!
Perhaps slightly surprising people were least interested in following the news or media. Only 13% of the respondents seem to be interested in keeping a beat on the world or watching a flick during the commute.
2nd choice – A tie
At least in our home base of Germany, reading on public transit is still quite popular. So if the car is driving itself, doing a bit of reading seems like a reasonable choice.
Now, should we be troubled that getting work done is coming in this high as well, at 28% and 2nd choice? It shouldn’t be a surprise. Almost everyone knows that today’s employees are expected to do more with less, all the time. The trouble is that people think even with more technology coming online this is not going to improve.
And the winner is ……
So imagine sitting in a beautiful autonomous vehicle driving you to your destination. One could do anything right? Yes, and apparently interacting on social media is the top choice for almost a 1/3rd of autonomously transported people. So , Mark and Even have nothing to worry about, other than each other of course 😉
And here is the whole thing
What is next?
Autonomous vehicles are still a little bit away. It is not only a question of technology only, which is pretty hard, but also support frameworks , insurance and so on. However, when we do get autonomous vehicles we will get 1-2 hours of our lives back. If we get autonomous high speed vehicles, it may change layout of cities, jobs and so on.